Most advertisers don’t find out about this until it costs them thousands…
Google has been aggressively assigning “Account Strategists” to businesses and they often pressure owners into letting them make changes inside active, highly-optimized ad accounts.
It sounds helpful.
But in reality, these reps can quietly destroy performance, overspend your budget, and undo months of optimization in a single afternoon.
Here’s what you need to know 
1. Google Strategists Are NOT Allowed to Actually Manage Ads
By Google’s own internal rules, these reps cannot perform real hands-on optimization.
That means:
No real-world experience running profitable campaigns
Reliance on scripts and automated checklists
Zero understanding of your business, industry, or customer behavior
You wouldn’t trust a surgeon who’s never held a scalpel — don’t trust an ads “strategist” who’s never built a real campaign.
2. Their Recommendations Are Designed to Make You Spend More
When Google reps tell you to:
Raise budgets
Expand match types
Loosen targeting
Turn on broad automated bidding
“Upgrade” to new campaign types
Test experimental features
…it’s not to improve your ROI.
It’s to improve Google’s revenue.
Their incentive structure is tied directly to increasing ad spend — not your results.
3. Reps Rotate Every 90 Days
Even if one wanted to understand your business, they won’t be around long enough.
They disappear, you re-explain everything, and there is zero long-term strategy — which is the opposite of what real optimization requires.
4. They’re Trained to Push New Google Products (Even When Not Ready)
Google reps are graded on how many advertisers they can push into:
Experimental campaign types
Beta tools
Automated systems still learning
You become the test subject.
Your ad budget becomes the testing environment.
5. Most “Google Strategists” Aren’t Even Google Employees
The majority are outsourced overseas to third-party vendors.
They don’t work for Google HQ.
They don’t have deep product knowledge.
They are not invested in your results.
They’re paid to follow scripts and push whatever initiative Google is promoting that quarter.
Why This Matters
Your ad account performs well because it’s managed with:
Real hands-on expertise
Long-term data
Strategy based on ROI, not spend
Optimization built around your goals, not Google’s quarterly earnings
Letting an inexperienced, rotating rep into your account can undo everything in one afternoon.
If a Google rep contacts you:
Do NOT grant access
Do NOT approve changes
Do NOT schedule a call
If you’re running ads and receive these emails contact Quick Strike Media immediately.
We’ll protect your budget, your data, and your ROI.
Your results come first and we make sure nothing gets in the way of that.
